Brady and Mahomes teach us to be better business leaders.

Here are a few key learnings from January 2021

When times are tough, don’t cut your marketing budget.

The opportunity your business has in the new political climate.

Real marketing for realtors

Here is the good news. You don’t have to be discouraged or beat yourself up. You can commit today. Today is the day you can set aside the time consumers that are keeping you and your business from growing.

The worst your business can be is average

A single social media post might only take five minutes to create, but effective social media for your company takes at least one hour a day. That’s the minimum amount of time it takes to effectively create an audience and engage with them online. And it takes at least 20 posts a month to keep that audience engaged.

The eye care industry calls it “Week 52”. It’s the last week for many of their patients to use their benefits before they expire on December 31st. That means lots of eye exams and lots of pairs of glasses are going to be sold.

It also means that doctors and employees are going to be pushed to their limits. As many patients as possible are going to be scheduled, hours are going to extended, and patience (and patients) are going to be tested. The best practices thrive during this week, their staff perform well, and they end the year thriving financially.

What lessons can be learned from (and in preparation for) Week 52?

Do you have the internals of your organization squared away for 2021?

Accounting

Is there a clear accounting plan with business software (QuickBooks, etc.)?

Are your deposits and expenses categorized so your software serves you with workable data?

Do you balance your checkbook?

Do you have an accountant review your books and advise you?

No one could have predicted 2020. No part of our lives is the same as it was.

The way we exercise is different.

The way we worship is different.

The way we do business is different.

Most of us cannot wait for 2021 to get here.

I have been blessed with some amazing coaches and mentors. In fact, I would say my life has been marked by them.

My father was, of course, my first mentor and coach.

My InterVarsity Staff worker taught me so much in college.

My wife’s father took me under his wing.

A man named Terry Traylor mentored me, teaching me to take great leaps of faith.

And now, I have a mentor specifically for my business.

Halloween is over, and the holiday season is here. However, many businesses make a crucial mistake this time of year: they skip Thanksgiving and go straight to Christmas. Don’t fall into that trap. Take advantage of every cultural opportunity to grow your practice. Here are a few tips.

The election is upon us.

People are hopeful and scared.

Cities are preparing for unrest.

Covid-19 has already impacted the economy in ways unimaginable.

The question is, “Will we survive the election?”

While the outworking of the election is completely unknown, there are a few things you can do to “election proof” your life, profession, and business.

The “Finding Your Fit in the Social Media Marketplace” is only 3 days away! If you haven’t signed up, here are 5 reasons to sign up right now:

Finding Your Fit in the Social Media Marketplace is the Most Practical Seminar that You Will Ever Attend