Have you ever hesitated to commit to something in your personal or business life, such as coaching or marketing, because you've tried it before and didn't achieve the desired results? Perhaps the investment didn't perform as expected or you didn't capitalize on the opportunity.

Sometimes, we let great opportunities pass us by because we feel like it's too late to make a change or because of our past experiences. We resign ourselves to the idea that things will be what they are, regardless of the cost.

Alternatively, we continue to throw good money at bad solutions because we've already invested so much, and we feel like stopping would be a waste.

This approach is known as the sunk cost fallacy, and it keeps us from making progress and moving forward.

The irony of the present economy is now that things are slowing down, you HAVE to spend money on marketing.

Take the real estate industry for example.

Have you ever struggled with knowing what to say on Facebook and Instagram?

How about this, have you ever wondered if working on social media was worth all the effort?

I did, too. Just like you, I truly wanted to put out good content, gain new clients, and grow my brand.

In fact, our gift to you for Christmas in July is 3 scholarships for our Capitalize Your Best program, and here are 25 reasons why you should take advantage of this offer this week!

It’s Christmas in July!

That’s right! Why wait 5 more months?

I’m not going to. That’s why it’s Christmas in July at Capitalize Marketing and Consulting.

Each day this week, we are giving away free marketing and coaching information at our private Facebook group https://www.facebook.com/groups/capitalizeyourbest. If you haven’t joined, just head over, answer our membership questions, and join the fun for free.

Also, this week only, we are offering 3 scholarships for coaches are wanting to scale your business in 90 days through our organic strategies and systems. Are you interested?

Tune into our LinkedIn, Facebook, Instagram, and TikTok pages all this week for lots of holiday goodies.

Happy Holidays!

Imposter Syndrome is Real!

Imposter Syndrome is the fear that everyone is going to find out that you don’t know what you are doing.

You fear that you are pretending to be a business owner, professional, or entrepreneur, and you are only one second away from being found out.

Here’s the truth! We all feel that way sometimes. I know I do, but the good news is it is possible to feel less that way over time.

Get ready to remove the stubborn mindsets that hold you back, learn from the smartest people in the area, and eat great food at Stevenson Ridge!

Our second “John Maxwell Leadership Series – No Limits Leadership” conference is this Friday, 05.13, from 10:00 am to 4:00 pm.

Ony a few seats remain, so buy your tickets now!

Chris Lowman, the outgoing Under Secretary of the Army and nominee for Assistant Secretary of Defense, will be speaking at the “John Maxwell Leadership Series – No Limits Leadership” seminar on May 13th at Stevenson Ridge.

$99 just wasn’t enough to make a difference! I learned that lesson the hard way.

I finally figured out that investing in free training programs had no risk…and few rewards.

That’s why I began to invest in courses that cost me something…cost me time and money.

Looking back, I think the first course I ever bought was $99. I learned a few things but didn’t grow, and neither did my business.

I kept up this pattern of small investments for years, and our growth slowly kept pace.

I finally got fed up and took the leap

A well-crafted marketing plan can be an incredibly effective tool for bringing in new customers and increasing your revenue.

However, there are several challenges…

A quality marketing plan is expensive - often 5 figures.

Even the best marketing plans can miss the mark when you hire an outside firm.

As a result, many companies just attempt their marketing themselves to save money. Sadly though, these attempts can be frustrating and ineffective

The last thing you need is another platform or trick to market your product. There are so many platforms (Instagram, TikTok, etc.) and tips and tricks that trying to implement them all just take up too much time!

Our attempts typically fall short, and that’s why we are so frustrated!

What we want is something that makes an immediate impact and eases our stress. We don’t need a renovation or repair. We need a marketing replacement that actually works.

It’s Not Your Fault If Your Business Hasn’t Grown Like You Wanted

My next goal is to encourage as many businesses and entrepreneurs as possible. We’ve taken a huge leap forward by creating our new training program called Capitalize Your Best.

“Capitalize Your Best” is a 90-day program that is stacked with benefits. It includes:

23 Training Videos

A Private Facebook Group

Four Hour-Long Coaching Calls

Access to the “Magic Document” that Will Transform Your Social Media

And so much more!

The Super Bowl is this week!

No matter who is playing, the Super Bowl is the largest watched show of the year. No other shows come anywhere close.

Of course, who is playing is part of the attraction, but to some extent, it doesn’t matter. It’s not like there are a lot of Bengal fans out there compared to the other franchises.

No, what makes the Super Bowl such a TV draw are the commercials and the half-time show.

How do we know this? Because viewership drastically drops after half-time. The world turns in for the first half and the show, and then, football fans hang in there for the second half.

What’s the lesson?

The lesson is that entertainment trumps even sports. Boring is an attention killer.

Maybe you want to do your own social media but just need a little bit of help.

Lots of businesses feel this way.

That’s why we created a 3-month social media training program to help. Our most recent client gained 10% in their followers almost immediately by putting our training into practice. Here’s what they said…

We are incredibly honored to have Christopher Lowman as our keynote speaker. Christopher serves as the Under Secretary of the Army with credentials from Harvard, the National War College, and Monmouth University.

His experience of leading over a million soldiers, three hundred thousand civilians, and overseeing a 175 billion budget will help each and every one of us to push beyond our self-imposed limits.

We will also have three addition speakers and will announce them soon!

Incredible community support for the launch of the John Maxwell Leadership Series

48 hours to go for the John Maxwell Leadership Series - "Leadershift"

We have just a few seats left! The entire Capitalize Marketing and Consulting team is incredibly excited to see you all.

For all our fellow Fredericksburg Regional Chamber of Commerce members, come on out. We promise you will enjoy it, and the event is 100% satisfaction guaranteed or your money back.