“We Build The Bridge” To Partner With Downtown Fredericksburg Merchants
Downtown Fredericksburg Merchants!
When the Virginia DOT announced the upcoming closure of the Chatham Bridge, many wondered how Fredericksburg was going survive the 18-month process. Coupled with the continuing impact of Covid-19, many feared the bridge closure might irreparably harm the downtown merchants and dramatically decrease the number of people enjoying our city’s historical attractions.
Thankfully, the spirit of Fredericksburg is much stronger than detours and roadwork. Tapping into that spirit that has enabled the city to persevere for hundreds of years, CTP is launching a new campaign entitled “We Build the Bridge” in partnership with the Fredericksburg Economic Development Authority.
“We Build the Bridge” will partner with downtown businesses and individuals as “Bridge Builders” to partner in seasonal programs to demonstrate the uniting and persevering spirt of Fredericksburg. This fall, Capitalize Marketing will visit our downtown merchants sharing the campaign, offering free marketing resources, and partnering with them to create unique offerings and promotions to entice both the citizens of Fredericksburg and visitors both north and south to visit and shop downtown. These efforts will educate everyone about how downtown is easy to navigate and worth experiencing.
If you are a downtown merchant, reach out to Gordon Duncan at gordon@ctpmarketplace.com or call him at call Gordon at 919-412-8161. He has a marketing package to gift you that will enhance your marketing efforts, and everything is absolutely free.
“We Build the Bridge” is a partnership between the Economic Development Authority, City of Fredericksburg Tourism, and Capitalize Marketing and Consulting.
