Why Teaching Social Media in a Vacuum Doesn’t Work
A vibrant and growing social media presence is an absolute necessity for the health of your business.
And there are a plethora of courses and articles to help you gain the online skills you need.
But after years in the digital marketing world, I’ve discovered that there is a fundamental flaw in the way that most social media taught.
Most social media skills are taught in a vacuum. They teach you how to hashtag or set up your profile or whatever else, but those skills are not part of anything larger. They are just tips and tricks.
We’ve fallen into that trap ourselves at Capitalize a time or two, but then we realized that there was a simple solution. Social media needed to be taught within the larger framework of personal and business growth.
That means that each individual social media skill should play a part in helping you reach your bigger growth goals. When the two work in synchronicity, your business grows alongside your social media skills. So, what we’ve done is taken the skills of social media and applied them to growth principles.
The idea came to us as we finished up our John Maxwell Coaching certification. Maxwell is the undisputed authority in leadership and growth, and partnering his principles with our knowledge of social media was a no brainer.
In light of that, we are offering two opportunities for you to grow your social media skills in conjunction with growing your business.
We are offering a 12-month Social Media & Business Growth Mentorship. This program will include all materials, monthly meetings, and unfettered access to our social media experts. If you are interested, just sign up at https://gum.co/NhUNQ.
But maybe you want your entire team or brokerage to go through our program. So, we are also offering this program for teams in a 12-month Social Media & Business Growth Mastermind. Masterminds require a minimum of 3 people and a maximum of 6. This program also includes all materials, monthly meetings, and unfettered access to our social media experts for a more affordable rate per participant than solo training. If you are interested, just contact us at admin@ctpmarketplace.com.
No matter how you approach your growth and social media, don’t treat them as individual silos to fill. Merge your overall growth goals with social media skills and watch you and your business hit and exceed their targets.
Gordon Duncan
https://gum.co/2021coachingtoprofit
919-412-8161